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Terrestrial TV - Local TV content and advertising

Description

UDcast - Flexible distribution for DVB-T

DVB-T is the leading global standard for the delivery of terrestrial digital television. It can deliver standard and high-definition quality TV over UHF channels. The Flexible Distribution system for DVB-T is designed to deliver local TV content in SFN (Single Frequency) and MFN (Multi-Frequency) digital television networks.
This solution enables broadcasters to transmit local channels, comply with official requirements for regional insertion, plus increase their advertising revenues with geographical targeting, while optimizing the overall network operating costs.

Key benefits

  • Enables local TV channels and advertising in DVB-T
  • Up to 90% reduction of satellite and IP distribution costs
  • Compliant with standard SFN and MFN networks

Business case study

Assumption for the broadcaster:
  • Content: 17 national channels, 3 regional channels
  • Capacity: 5 UHF frequencies, carrying 4 TV channels each
  • Number of local regions: 10
  • Distribution of national and regional channels in the multiplexes:
UDcast - Flexible distribution for DVB-T

In the traditional distribution model, all content must be prepared for broadcasting at the head-end and all of the national channels in the regionalized multiples (Mux4 and Mux 5) need to be separately re-distributed to each region over the satellite link (10 times in this example). The Flexible Distribution for DVB-T solution enables an optimum usage of the distribution network - each national channel is distributed only once.

In the above example, the reduced usage of the distribution network brings over 3 million euros of OPEX savings every year (adding up to more than 15 million euros over a 5-year period). In addition, the broadcaster can increase its service revenue with innovative, targeted advertising campaigns, bearing in mind that advertising revenues are the main source of finance for private broadcasters and TV stations.

The level of savings can vary, according to the number of local channels and their respective distribution across the multiplexes. Depending on its architecture, Flexible Distribution can reduce costs by up to 90%, guaranteeing an almost immediate return on investment.

KEY FEATURES

DVB-T Features

  • PID selection and filtering
  • PCR re-stamping
  • TS bit rate adaptation
  • SI/PSI tables regeneration
  • 3 MIP insertion and SFN synchronization

Administration features

  • In-band configuration interface (SNMP)
  • Out-band configuration interface
  • Central management
  • Graphical and CLI administration interface for configuration
  • High availability redundancy option

UDcast Terrestrial TV products

DVB-H/SH/T iSplicer

A repeater and splicer for the distribution of DVB-T and DVB-H signals via satellite or via direct IP links to transmitters. The iSplicer provides digital repeating and synchronous splicing of the DVB-T/H content, enabling broadcasting of local TV content and addressable advertising on SFN and MFN networks.

DVB-H/T Analyzer GOLDENEAGLE®

The DVB-T/H Analyzer GOLDENEAGLE is a state-of-the-art piece of test reception equipment dedicated to Mobile TV network monitoring, signal analyzing and the validation of compliance with DVB-H standards. It ensures the perfect quality of DVB-H services, and reduces network maintenance costs.

DVB-H/T SILVER®

Silver® is a sophisticated cost-effective monitoring equipment for DVB-H and DVB-T networks, which enables broadcasters, mobile operators, regulators and TV channels to ensure that the system is working in compliance with DVB-H and/or DVB-T standards.

DVB-H/T NAVIGATOR

The DVB-T/H NAVIGATOR has been designed to perform mobile measurement campaigns for DVB-T and DVB-H networks. This handheld equipment can be used either when moving in a vehicle at normal speed, or by a pedestrian (indoors or outdoors). The campaign can be set to a single channel (frequency) or used on several channels simultaneously.

Broadcast Manager M&A

UDcast’s Broadcast Manager M&A (Monitoring & Analysis) is the ultimate network control solution for the comprehensive remote monitoring of Mobile TV and all other broadcast networks. No matter how large the network, the Broadcast Manager M&A allows you to centrally monitor the state of the network in its entirety.

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